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Nature’s Way - Website Privacy PolicyLast Modified: July 8, 2026
This Privacy Policy applies to the websites, social media pages, mobile applications, or online services that are owned or controlled by Nature’s Way Brands, LLC and its subsidiaries (collectively, “Nature’s Way,” “our,” “we,” or “us”) and that post a link to this Privacy Policy (collectively, “Sites,” and individually, a “Site”). This Privacy Policy only covers information collected at the Sites and does not cover information collected at any other website or offline by Nature’s Way, unless specifically stated. This Privacy Policy describes our information collection, use, disclosure, retention, and protection practices, as well as privacy rights that may be available to you under applicable U.S. state privacy laws.
This Privacy Policy does not apply to any other website owned or operated by any third party even if such third party links to a Site or if Nature’s Way links to that third-party website. Accordingly, this Privacy Policy does not apply to the practices of any third party or business partner that Nature’s Way does not own or control. Your use of this website is also governed by our Terms of Service. Please review this Policy and our Terms before using the Sites. By using this Site, you acknowledge the collection, use, disclosure, and other processing of your Personal Information as described in this Privacy Policy. If you do not agree with this Privacy Policy, do not access or use the Sites.
NOTICE TO U.S. STATE RESIDENTSNotice at Collection
We collect Personal Information as detailed in this Privacy Policy. This section is intended to serve as a notice at collection and state-specific privacy disclosure for residents of states with applicable comprehensive consumer privacy laws, including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and any other state privacy law that applies to our processing activities.
Depending on your state of residence and our relationship with you, you may have rights to access, correct, delete, obtain a copy of, or opt out of certain processing of your Personal Information. As defined by applicable law, we may “sell” or “share” certain Personal Information or process Personal Information for “targeted advertising.” If you would like to opt out of the sale or sharing of your Personal Information or targeted advertising, you may do so here. You may also choose to enable, where available, a universal opt-out mechanism that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). Where required by applicable law, we will process such signals as a request to opt out of sale, sharing, or targeted advertising for that browser or device.
We keep Personal Information as long as it is necessary or relevant for the practices described in this Privacy Policy, including to provide the Sites, complete transactions, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and maintain security. What this means in practice will vary between different types of information, and when we consider our approach we take into account ongoing business or legal needs for the information, including tax, health and safety, regulatory, dispute, and investigation requirements.
We collect your Personal Information as disclosed in the “Collection of Information” section below.
DEFINITIONS
For purposes of this Privacy Policy:
“Aggregate or De-Identified Information” means information that does not identify and cannot reasonably be used to identify an individual. We maintain and use de-identified information only in de-identified form and will not attempt to re-identify it except as permitted by applicable law.
“Cookies” means unique identifiers that a website places on the hard drive of your computer or mobile device when you visit the website. Cookies may involve the transmission of information from us to you and from you directly to us, to another party on our behalf, or to another party in accordance with its privacy policy.
“Flash Cookies” means local shared objects that are used to store personalized information based on visits to websites.
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Depending on applicable law, Personal Information may include personal data, sensitive personal information, or sensitive personal data.
“Sensitive Personal Information” means Personal Information that is treated as sensitive under applicable law, which may include precise geolocation data, racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sex life or sexual orientation, citizenship or immigration status, genetic or biometric data processed for the purpose of uniquely identifying an individual, Personal Information collected from a known child, account log-in credentials, financial account information with access credentials, or other information designated as sensitive by applicable law.
“Sale,” “share,” “targeted advertising,” and “profiling” have the meanings given to them under applicable state privacy laws.
“Web Beacons” means small pieces of data that are embedded in images on the pages of Sites. Web beacons may involve the transmission of information directly to us, to another party on our behalf, or to another party in accordance with its privacy policy.
2. COLLECTION OF INFORMATION
We collect information in different ways. We collect information listed in the “What Categories of Information We Collect About You” section below when you provide us that information voluntarily. For example, if you register an account with us, contact us for information, complete an assessment, make a purchase, subscribe to marketing communications, or participate in a promotion.
We also collect information about you automatically. Where permitted by law, we use tracking tools such as browser Cookies, Web Beacons, pixels, tags, software development kits, and similar technologies to collect information from you. We collect information about users over time when they use the Sites and may collect information across different websites, apps, and devices. We collect information about you from third parties, such as social media platforms, advertising networks, analytics providers, data aggregators, data brokers, public or commercially available databases, affiliates, business partners, and service providers. We may have third parties collect information as described in this Privacy Policy, including in Section 5.
3. USE OF INFORMATION
We may use the information we collect from and about you for a variety of business and commercial purposes, including:
Fulfilling Your Requests. We use Personal Information to respond to your requests or questions, complete transactions, process purchases and returns, provide customer service, administer accounts, and provide requested products, services, assessments, promotions, or interactive features.
Providing and Improving Our Sites. We use Personal Information to administer, maintain, troubleshoot, test, protect, and improve our Sites, products, programs, and services. We may aggregate or de-identify information for analytics, research, product development, business planning, and other lawful purposes.
Personalization and Recommendations. If you choose to complete assessments or use personalized features, we may use information you provide to send personalized product recommendations, content, or other information that we believe may be of interest to you. We may remember account, login, preference, and shopping cart information so that you can more easily use the Sites.
Marketing and Targeted Advertising. We may use Personal Information to send you promotional messages, tell you about products, services, offers, features, or updates, measure marketing effectiveness, and serve advertising that may be more relevant to your interests. Where required by applicable law, you may opt out of sale, sharing, targeted advertising, or certain profiling as described in the “Your Privacy Rights” section.
Third-Party Social Networks. We may use Personal Information when you interact with third-party social networking features, such as “Like” functions, to engage with you on third-party social networks and to support advertising or measurement. You can learn more about how these features work and how to exercise choices by reviewing the privacy notices of the relevant third-party social networks.
Security, Fraud Prevention, and Legal Protection. We use Personal Information to help prevent, detect, investigate, and respond to fraud, security incidents, unlawful activity, policy violations, and misuse of the Sites; to enforce our agreements; and to protect our rights, privacy, safety, property, and the rights, privacy, safety, and property of others.
Managing and Operating Our IT Systems. We use Personal Information to troubleshoot, test, maintain, secure, and improve our information technology systems, including our Sites.
Complying with Legal and Regulatory Obligations. We use Personal Information to comply with legal and regulatory obligations, respond to legal process, process privacy rights requests, keep required records, and communicate product recall or safety information.
Sensitive Personal Information. We use Sensitive Personal Information only as reasonably necessary and proportionate for the purposes permitted by applicable law, including to provide requested goods or services, ensure security and integrity, prevent fraud, process payments, fulfill assessments or other features you choose to use, comply with law, or as otherwise with your consent where required. We do not use Sensitive Personal Information to infer characteristics about you except as permitted by applicable law.
4. DISCLOSURE AND SHARING OF INFORMATION.
Affiliates. We are affiliated with a number of other health and wellness brands (collectively, our “Affiliates”). We may share your Personal Information with our Affiliates to provide our Sites, support business operations, send you promotions, information about sales and offers, and newsletters in which you have indicated interest, and for legal, security, analytics, and other business purposes.
Business Partners. We may share your Personal Information with companies with whom we partner to offer goods or services, joint products or promotions, co-branded offerings, loyalty or rewards programs, or other business relationships.
Service Providers and Processors. We may disclose Personal Information to third-party service providers, contractors, and processors that perform services for us, such as website hosting, payment processing, order fulfillment, shipping, customer service, job application support, website analytics, email and communications services, marketing assistance, data analysis, fraud prevention, security, IT support, and other administrative services. These recipients are authorized to use Personal Information only as needed to provide services to us or as otherwise permitted by applicable law.
Analytics and Advertising Partners. We may disclose or make available Personal Information to analytics providers, advertising networks, advertising platforms, social media companies, and other partners to support advertising, measurement, attribution, personalization, and analytics. Depending on applicable law, some of these activities may constitute a “sale,” “sharing,” or processing for “targeted advertising.” You may opt out as described in this Privacy Policy.
Sponsors or Administrators. We may offer sweepstakes, contests, and other promotions (collectively, a “Promotion”) that may require registration. By participating in a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice, likeness, or other indicia of persona in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties or the public in connection with administration of the Promotion, including winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.
We may also disclose your Personal Information: i) as required by law, such as to comply with a subpoena or similar legal process; ii) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, prevent harm, or respond to a valid government request; or iii) in connection with an actual or proposed merger, acquisition, assignment, divestiture, bankruptcy, consolidation, reorganization, liquidation, transfer, or sale of all or a portion of our assets
5. COOKIES AND OTHER TRACKING TECHNOLOGIES
We collect information, and authorize third-party vendors to collect information, about users over time across our Sites and other websites, applications, and services. To do this, we and/or our third-party vendors use tracking tools such as Cookies, Web Beacons, Flash Cookies, pixels, tags, software development kits, and similar technologies.
We may work with email delivery and marketing companies to send emails that you have agreed to receive. Pixel tags and cookies may be used in those email messages and on our Sites to help us measure the effectiveness of our advertising, understand how visitors use our Sites, and provide more focused and subsequent marketing communications.
Some content or applications, including advertisements, on the Sites are served by third parties, including advertisers, ad networks and servers, content providers, application providers, analytics providers, and social media platforms. These third parties may use cookies alone or in conjunction with Web Beacons or other tracking technologies to collect information about you when you use our Sites. The information they collect may be associated with your online activities over time and across different websites, applications, devices, and online services. They may use this information to provide interest-based advertising, targeted advertising, cross-context behavioral advertising, measurement, analytics, attribution, or other targeted content.
While we may use a variety of service providers and partners to perform advertising services, some of these companies are members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. You may want to visit http://www.networkadvertising.org/managing/opt_out.aspopens in a new tab, which provides information regarding targeted advertising and the opt-out procedures of NAI members. You may also want to visit http://www.aboutads.info/choices/opens in a new tab, which provides information regarding targeted advertising and offers an opt-out by participating companies in the DAA Self-Regulatory Program. Please note that these companies may still collect information when you are online and opting out through these mechanisms does not opt you out of being served advertising. You will continue to receive generic ads while visiting the Sites and elsewhere online.
Where required by applicable law, we recognize universal opt-out mechanisms, such as GPC, as requests to opt out of sale, sharing, or targeted advertising for the browser or device that sends the signal. Because these signals are browser- or device-specific, you may need to enable the signal on each browser or device you use.
6. SECURITY AND RETENTION
Nature’s Way has reasonable technical and organizational security measures in place to protect Personal Information under our control against loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, given the nature of technology, we cannot guarantee that our systems are 100% secure. We periodically update our technology and practices to improve the protection of customer information.
We retain Personal Information for as long as it is reasonably necessary and proportionate to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. In determining retention periods, we consider the nature and sensitivity of the information, the purposes for which we process it, the length of our relationship with you, applicable legal requirements, tax, accounting, product safety, recall, fraud prevention, security, dispute, and investigation needs, and whether the information has been aggregated or de-identified.
7. WE STORE INFORMATION BOTH IN AND OUTSIDE OF THE U.S.Personal Information we collect from you may be transferred to, stored in, or processed in the United States or another destination outside of the United States. It may be processed by staff operating in these locations who work for us or for one of our service providers or suppliers. Such staff may be engaged in, among other things, payment processing, order fulfillment, customer service, Site operations, and support services. If you live outside of the United States, you understand that U.S. laws may not afford the same level of protection as those in your country.8. CHANGES TO PRIVACY POLICYNature’s Way may make changes to this Privacy Policy from time to time. We will post changes to our Privacy Policy here and update the “Last Modified” date when we make material changes. Your continued use of the Sites after an updated Privacy Policy is posted means that you acknowledge the updated Privacy Policy to the extent permitted by law.9. UNSUBSCRIBING FROM MARKETING MESSAGESYou may unsubscribe from receiving offers and promotions for our products and services through the unsubscribe mechanisms provided in our promotional communications. Even if you opt out of marketing messages, we may still send transactional, administrative, legal, product safety, recall, or relationship messages, including responses to your questions.10. OUR SITES AND CHILDRENOur Sites are meant for adults and are not directed to children under the age of 16. We do not knowingly collect Personal Information from children under 16 without appropriate consent where required by law. We do not knowingly sell or share Personal Information of children under 16 or use such information for targeted advertising. If you are a parent or legal guardian and think your child under 18 has given us information, you can contact us at privacyquestion@naturesway.com, or write to us at Customer Care at 825 Challenger Drive, Green Bay, WI 54311. Please mark your inquiries “COPPA Information Request.”YOUR PRIVACY RIGHTSExplanation of Applicable Privacy RightsDepending on your state of residence and applicable law, you may take advantage of the following privacy rights:
How to Submit a Request
To take advantage of your right to know/access, delete, correct, portability, limit or withdraw consent for Sensitive Personal Information, opt out, or appeal, please click here or contact us by email at privacyquestion@naturesway.com, or by using the “Contact Us” section below. If by email, please indicate the type of request you are making in the subject line of your message. We may request certain information to verify your identity before we can respond to such requests. We will respond to verified requests within the time required by applicable law. If we need additional time, we will let you know as permitted by law.
To take advantage of your right to opt out of the sale or sharing of Personal Information or targeted advertising, please click on the Do Not Sell or Share My Data link which also is on our site footer or contact us using the “Contact Us” section below. We will process opt-out requests within the time required by applicable law.
Where required by applicable law, you may also choose to enable a universal opt-out mechanism, such as the Global Privacy Control (“GPC”), that automatically communicates your opt-out preferences. We will process supported universal opt-out signals as requests to opt out of sale, sharing, or targeted advertising for the browser or device that sends the signal.
We will not discriminate against you because you exercised rights under this Privacy Policy. For example, we will not deny goods or services, charge different prices, provide a different level or quality of goods or services, or suggest that you may receive a different price or quality of goods or services because you exercised your rights, except as permitted by applicable law.
Agent RequestsYou may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you have authorized them to act on your behalf or must demonstrate they have power of attorney as required by applicable law. We retain the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the consumer’s identity and the agent’s authority. An authorized agent is prohibited from using a consumer’s Personal Information, or any information collected from or about the consumer, for any purpose other than to fulfill the consumer’s requests, verification, or fraud prevention. If you are making a request as an authorized agent, please contact us using the information in the “Contact Us” section below, and provide your full name, address, email address, the full name of the person on whose behalf you are making the request, their address, email, phone number, and written permission of the person on whose behalf you are acting.Specific Data Protection DisclosuresPersonal Information We CollectWe have collected the categories of Personal Information disclosed in the “Notice to U.S. State Residents” section above, including within the last twelve (12) months.We Obtain the Categories of Personal Information Listed above from the following categories of sources:
We collect Personal Information for the business and commercial purposes described in the “Use of Information” section above.
Categories of Personal Information Disclosed for Business Purposes:
We may disclose your Personal Information to a third party for a a business purpose. When we disclose Personal Information for a business purpose, we require recipients to protect Personal Information and use it only for the purposes for which we disclosed it or as otherwise permitted by applicable law.
In the preceding twelve (12) months, we have disclosed the categories of Personal Information listed in the “Notice to U.S. State Residents” section above for a business purpose.
We disclose your Personal Information for the business purposes disclosed above in “Use of Information” to the following categories of third parties:
Categories of Personal Information Sold, Shared, or Used for Targeted AdvertisingIn the preceding twelve (12) months, we may have sold, shared, or processed for targeted advertising the following categories of Personal Information: identifiers, commercial information, Internet or other electronic network activity information, geolocation data, and inferences. We may have disclosed these categories to analytics and advertising partners, business partners, advertising networks, advertising platforms, social media companies, and other third parties for the purposes described in this Privacy Policy, including targeted advertising, cross-context behavioral advertising, measurement, attribution, analytics, and personalization. We do not knowingly sell or share Personal Information about persons under the age of 16.
Data Protection Assessments and Automated Decision-Making
Where required by applicable law, we conduct and maintain data protection assessments for processing activities that present a heightened risk of harm, such as targeted advertising, sale of Personal Information, processing of Sensitive Personal Information, or certain profiling activities. We do not use automated decision-making or profiling to make decisions that produce legal or similarly significant effects concerning you unless disclosed and permitted by applicable law.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at privacyquestion@naturesway.com or write to us at Customer Care, 3480 E. Mason Street, Green Bay, WI 54311.
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