Authorized Retailer Policy

Dear Retailer,

At Nature’s Way Brands, LLC (“Nature’s Way”), we are committed to you—the retailer partners that have helped our company become a leader in the health supplement industry.  To protect our brands and support your business, we implemented the Nature’s Way Brands, LLC Authorized Retailer Policy.  The Authorized Retailer Policy was effective on March 15, 2019. That policy remains in effect today.

Key Features of the Authorized Retailer Policy:

  • Where and to Whom You May Sell Products: Nature’s Way is committed to maintaining the integrity of its authorized distribution channels and to stopping the diversion of Nature’s Way products to unauthorized sellers.  To this end, the Authorized Retailer Policy requires that you sell Nature’s Way products solely to end users and not to persons or entities who intend to re-sell Nature’s Way products.   
  • Internet Sales: The Authorized Retailer Policy clarifies that you are not permitted to market for sale or sell any Nature’s Way products online without the prior written consent of Nature’s Way.  This prohibition includes, without limitation, sales on any third-party marketplace website such as Amazon, eBay, Jet, or Walmart Marketplace.  This restriction will be strictly enforced.
  • Retailers that are interested in selling Nature’s Way products online on their own proprietary websites should contact CustomerCare@naturesway.com for an application and more information. Please note that as part of the company’s e-commerce strategy, Nature’s Way has elected to strictly limit the sale of its products on marketplaces like Amazon and eBay.  We are not currently considering requests for authorization to sell on online marketplaces.  Retailers are welcome to seek approval to sell Nature’s Way products on their own proprietary websites.
  • Ensuring Product Quality and Satisfaction: To ensure that the consumers who purchase Nature’s Way products have the best experience possible, we have outlined our expectations for the service you will provide to your customers. The Authorized Retailer Policy also describes certain steps you must take to maintain the quality of Nature’s Way products until they reach consumers.

Finally, we have implemented a unilateral Minimum Advertised Price (MAP) Policy which applies to all authorized sellers of Nature’s Way products located in the United States.  Please reach out to your Nature’s Way sales representative for any questions related to the MAP Policy.

Thank you for your careful attention to these attached documents and for your continued support of the Nature’s Way brands.

Sincerely,

Juan Arrieta

Vice President, eCommerce Sales

Nature’s Way Brands, LLC

 

 

NATURE’S WAY BRANDS, LLC AUTHORIZED RETAILER POLICY 

Effective Date: March 15, 2019 

 

This Nature’s Way Brands, LLC Authorized Retailer Policy (“Retailer Policy”) is issued by Nature’s Way Brands, LLC (“Nature’s Way”) and applies to the sale of Nature’s Way products (“Product(s)”) in the United States of America.  By purchasing Products from Nature’s Way for retail sale, you (“Retailer”) agree to adhere to the following terms.  This Retailer Policy supplements any then-current retailer agreement between you and Nature’s Way.  To the extent any terms in this Retailer Policy are inconsistent with a prior Nature’s Way policy or agreement applicable to Retailer, the terms of this Retailer Policy shall govern and control.  Until such status is otherwise revoked by Nature’s Way, in Nature’s Way’s sole and absolute discretion, Retailer shall be considered an “Authorized Retailer” hereunder.  Nature’s Way may review Retailer’s activities for compliance with this Retailer Policy, and Retailer agrees to cooperate with any such investigation, including, but not limited to, permitting inspection of Retailer’s facilities and records related to the sale of the Products. 

 

  1. Authorized Customers. Retailer is authorized to sell Products only to End Users.  An “End User” is a purchaser of the Products who is the ultimate consumer of the Products and who does not intend to resell the Products to any third party.  Retailer shall not sell or transfer Products to any person or entity Retailer knows or has reason to know intends to resell the Products.  Retailer shall not sell or transfer a quantity of the Products to any individual greater than that typically purchased for personal use.   

 

  1. Online Sales. Retailer shall not advertise or sell Products on or through any website, online marketplace (including, but not limited to, Amazon, eBay, Jet, or Walmart Marketplace), mobile application, or other online forum without the prior written consent of Nature’s Way, granted through execution by Nature’s Way of the Nature’s Way Brands, LLC Internet License and Distribution AgreementThe terms of this Retailer Policy supersede any prior agreement between Nature’s Way and Retailer regarding the sale of the Products on or through websites, mobile applications, and other online forums.  Any authorization previously granted to Retailer by Nature’s Way to sell the Products on or through a website, mobile application, or other online forum is hereby revoked. 

 

  1. Sales Practices. Retailer shall conduct its business in a reasonable and ethical manner at all times and shall not engage in any deceptive, misleading, or unethical practices or advertising at any time.  Retailer shall not make any warranties or representations concerning the Products except as expressly authorized by Nature’s Way.  Retailer shall comply with any and all applicable laws, rules, regulations, and policies related to the advertising, handling, sale, and marketing of the Products.  Retailer shall represent the Products in a professional manner and refrain from any conduct that is or could be detrimental to the reputation of Nature’s Way.   

 

  1. Product Care, Customer Service, and Other Quality Controls.

 

a. Retailer shall comply with all instructions provided by Nature’s Way regarding the storage, handling, shipping, disposal, or other aspect of the Products.  Retailer shall store Products in a cool, dry place, away from direct sunlight.

b. Retailer shall sell Products in their original packaging.  Relabeling, repackaging (including the separation of bundled Products or the bundling of Products), and other alterations to Products or their packaging are prohibited.  Retailer shall not remove, translate, or modify the contents of any label or literature on or accompanying the Products.  Retailer shall not tamper with, deface, or otherwise alter any serial number, UPC code, batch or lot code, or other identifying information on Products or their packaging.  Retailer shall not alter or dilute Products.

c. Retailer shall not represent or advertise any Product as “new” that has been returned open or repackaged.

d. Promptly upon receipt of the Products, Retailer shall inspect the Products and their packaging for damage, defect, broken seals, evidence of tampering, or other nonconformance (a “Defect”).  If any Defect is identified, Retailer must not offer the Product for sale and must promptly report the Defect to Nature’s Way at CustomerServiceOrders@NaturesWay.com.

e. Retailer shall inspect its inventory regularly for expired or soon-to-be expired Products.  Retailer shall not sell any Products that are expired or that do not have an adequate useful shelf-life remaining (for example, fewer days until expiry than servings in the container).  Retailer shall destroy or dispose of expired or soon-to-be expired Products in accordance with instructions provided by Nature’s Way. 

f. Retailer shall be familiar with the special features of all Products marketed for sale and must obtain sufficient Product knowledge to advise customers on the selection and safe use of the Products, as well as any applicable warranty, guarantee, or return policy.  Retailer shall provide a high level of customer service and shall be responsive to customer inquiries both before and after sale of the Products.  Retailer shall refer technical questions regarding the Products to Nature’s Way

g. Retailer shall cooperate with Nature’s Way with respect to any Product tracking systems that may be implemented from time to time.

h. Retailer shall cooperate with Nature’s Way with respect to any Product recall or other consumer safety information dissemination efforts.   

i. Retailer shall report to Nature’s Way any customer complaint, any information related to the safety of or a potential hazard associated with the Products, or adverse claim regarding the Products of which it becomes aware.  Retailer shall assist Nature’s Way in investigating any such complaints or adverse claims.

j. Retailer shall cooperate with Nature’s Way in the investigation and resolution of any quality or customer service issues related to Retailer’s sale of the Products, including disclosing information regarding Product sources, shipment, and handling.  

  1. Intellectual PropertyRetailer acknowledges and agrees that Nature’s Way or its licensors own all proprietary rights in and to the Nature’s Way brands, names, logos, trademarks, service marks, trade dress, copyrights, and other intellectual property related to the Products (the “Nature’s Way IP”).  Retailer is granted a limited, non-exclusive, non-transferable, revocable sublicense to use the Nature’s Way IP solely for purposes of marketing and selling the Products as set forth herein.  This sublicense will cease upon termination of Retailer’s status as an Authorized Retailer.  All goodwill arising from Retailer’s use of the Nature’s Way IP shall inure solely to the benefit of Nature’s Way or its licensors.  Retailer’s use of the Nature’s Way IP shall be in accordance with any guidelines that may be provided by Nature’s Way from time to time (“Brand Guidelines”) and must be commercially reasonable as to the size, placement, and other manners of use.  Nature’s Way reserves the right to review and approve, in its sole discretion, Retailer’s use or intended use of the Nature’s Way IP at any time, without limitation.  Retailer shall not create, register, or use any domain name or any mobile application that contains any Nature’s Way product name or any trademark owned by or licensed to Nature’s Way, nor a misspelling or confusingly similar variation of any Nature’s Way product name or any trademark owned by or licensed to Nature’s Way.  

 

  1. Termination. If Retailer violates this Retailer Policy, Nature’s Way reserves the right to terminate Retailer’s status as an Authorized Retailer with written or electronic notice.  Upon termination of a Retailer’s status as an Authorized Retailer, Retailer shall immediately cease (i) selling the Products; (ii) acting in any manner that may reasonably give the impression that Retailer is an Authorized Retailer of Nature’s Way Products or has any affiliation whatsoever with Nature’s Way; and (iii) using all Nature’s Way IP.   

 

  1. Modification. Nature’s Way reserves the right to update, amend, or modify this Retailer Policy at any time.  Unless otherwise provided, such amendments will take effect immediately and Retailer’s continued use, advertising, offering for sale, or sale of the Products, use of the Nature’s Way IP, or use of any other information or materials provided by Nature’s Way to Retailer will be deemed Retailer’s acceptance of the amendments. 

 

  1. Confidentiality. This Retailer Policy constitutes confidential, proprietary information of Nature’s Way and shall not be used for any purpose other than the authorized advertising and sale of the Products nor disclosed to any third party without the prior written consent of Nature’s Way.  

 

Please contact CustomerCare@naturesway.com with any questions.