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FEATURED
THE WELLNESS BLOG
EDUCATION
WHO WE ARE
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HOW WE STARTED
Nature’s Way began in 1969 when our founder, Tom Murdock, sought a way to improve his wife Lavoli’s health. After trying conventional options without success, Tom turned to Native American herbalists to explore the traditional powers of plants. Lavoli’s health improved beyond all expectations (she lived another 25 years!), and Tom began his life’s quest to discover and share “Nature’s Way” to wellness.
HOW WE GREW
With over 55 years of experience, we’ve evolved to become industry leaders in how supplements are made. Follow this link to get the juicy details, learn why you can count on our quality standards, and explore the many ways your herbs, vitamins, and minerals are tested.
Every supplement we make is tested from formulation to finish and meets all FDA and CFIA requirements for dietary supplements in the United States and Canada.
Our parent company, Schwabe, is one of the oldest plant-based pharmaceutical manufacturers in Europe. Nature’s Way applies the same high standards to supplements.
With decades of sourcing from all around the world, we have the secret skills, know our suppliers, understand the ecosystems…and still test every ingredient we receive, just to be sure.
WHY WE’RE HERE
We know it, you know it: nature is a great problem solver! That’s why we look to the natural world to help you live your best life. We also believe in supporting the planet’s wellness and strive to protect her resources through such actions as eliminating half the virgin materials in our packaging and re-bottling our 235 herbs in 97% post-consumer recycled plastic.
HOW WE OPERATE
WHAT MAKES US UNIQUE
Nature’s Way sprouted from herbs and developed deep roots in quality to grow to over 800 products today. Our rich history means we have the depth, breadth, and best-in-class capabilities to cross-pollinate innovation. As leaders in the industry, we serve in organizations like the Council for Responsible Nutrition and the International Probiotics Association.
FIND US
Our state-of-the-art manufacturing, distribution, testing labs, and primary headquarters are in Green Bay and filled with Packers fans.
3480 E. Mason Street Green Bay, WI 54311
Our marketing, advertising, and sales people are headquartered in Minneapolis, just down the street from the Vikings, so we have some interesting get-togethers. 100 N. 6th St Suite 210C Minneapolis, MN 55403
Our Canadian team is based in Dartmouth, Nova Scotia. They don’t understand why we’re not talking about hockey.4-15 Garland AveDartmouth NS Canada B3B 0A5
TRANSPARENCY IN TESTING
Get the proof behind the promises! Enter your Nature’s Way herbs, vitamins, and minerals into our new search engine to get a transparent look at the ISO-accredited quality testing that went into your products. We’re adding more every day, so if they don’t pop up right away, please come back and try again.
Discover valuable tips and tricks for your wellness journey at every step, right from our blog.
September 22, 2025
July 21, 2025
June 05, 2025
May 09, 2025
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